Howard Hughes
Providing a Personalized Tenant Experience Across the Howard Hughes Properties Portfolio
In the aftermath of COVID, Howard Hughes challenged us to present a bespoke, optimal customer experience POV to their C-Suite.
To accomplish this, my team and I focused on Salesforce product positioning focused around unlocking customer data effectively to personalize, target, and funnel potential customer leads to the proper HH Leasing Agent. A compelling set of UX mock ups allowed our vision to come to life in a post-COVID era, showcasing virtual touring options and a robust customer portal, and drove home the value of bringing all customer data into a single view using Salesforce to Howard Hughes execs.
The result?
Fresh ideas circulating at Howard Hughes, and these kind words from our stakeholders.
“Huge thank you to the Hero team. We got access to the right people [on the Howard Hughes side” and the vision was well received. Look forward to maintaining momentum here!”
-Forrest Bridges, Account Executive, Salesforce
👩🏻💼
My Role:
Customer Research & Discovery, Workshop Facilitation, Creative Strategy, Product Marketing, Content Writing, Design, Project Management, Executive Presentation Readout
Note: Each of the examples below show only a snapshot of their respective presentations or exercises, and are shortened samples that have been scrubbed for confidential content.
